Monday, October 6, 2008

Watching the Web . . . How Online Video Engages

Tomorrow in NYC, Veoh Networks will host the first in their Insight Series, "Watching the Web:  Engaging Consumers in Online Video."  In addition to discussions with Michael Eisner (Founder, The Tornante Company) and Dimitry Shapiro (Founder, Veoh Networks), there will be an expert panel with Albert Cheng (EVP Digital Media, Disney-ABC Television), Patrick Keane (EVP/CMO, CBS Interactive), Greg Clayman (EVP, MTV Networks), Amanda Richman (SVP, MediaVest) and Tom Morgan, (Chief Strategy Officer, Move Networks).

Joining this impressive group (with their lofty titles), will be James McQuivey of Forrester Research.  Forrester was commissioned by Veoh Networks to conduct some in-depth and independent research on how online video, including long-form (TV and movies) engages audiences differently than short-form video and television.

I was fortunate enough to work on this research on behalf of Veoh - thanks to Mike Henry, Annie Morita, Edwin Wong and the rest of the team at Veoh.  I will provide some summary level insights in this blog once James has had a chance to unveil Forrester's work tomorrow.  

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